What You Need to Know About Digital Marketing in the New Era of Data Privacy
Apple and Google are now prioritizing user privacy and eliminating third-party cookie tracking. Learn how advertising data will likely decline and prepare for the probable impact on your marketing capabilities.
Speaker: Melanie Terschak, Marketing Director, Go Local Interactive
Format: Streaming video
Duration: Approximately 50 minutes
Please Note: Streaming videos are viewable through an embedded player from your "My On-Demand Library." Purchased titles are uploaded nightly into customer accounts by the system, usually by 8 p.m. Central Time, though times may vary. This means it may take up to 24 hours for videos to appear in your library, depending on what time of day your transaction was processed. Thank you for your patience.
What You Need to Know About Digital Marketing in the New Era of Data Privacy
Self-storage marketers have come to rely on cookie tracking to boost online conversions and secure rentals; however, Apple and Google are now prioritizing user privacy and eliminating third-party tracking on their platforms. Our presenter will explain how advertising data will likely decline as a result as well as the probable impact on your marketing capabilities. Attend this session if you want to be prepared!
You'll learn:
- What cookies are and why they’re important to digital marketing
- How the lack of tracking on major platforms will impact your marketing campaigns
- What the future of marketing and data privacy will look like
- How to use existing customer data to improve digital-marketing performance
- Steps to take in preparation for a world without cookies
This product is also included as part of the following discount packages:
Format: VID
