Have you considered giving prospects unit and pricing choices based on key attributes? Our presenter will share data on the impact taking a tiered-value approach can have on conversions and rentals.
Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming video
Duration: Approximately 40 minutes
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Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing
Consumers love options, and the smart self-storage operator provides them. Rather than give prospects straight sizing and rates for available units, consider a tiered-value approach to pricing that allows them to choose based on key attributes such as drive-up vs. interior, climate-controlled vs. traditional, first floor vs. elevator access, etc. Our presenter will share performance data on this tactic including its impact on conversion rates and rentals.
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