Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing
Have you considered giving prospects unit and pricing choices based on key attributes? Our presenter will share data on the impact taking a tiered-value approach can have on conversions and rentals.
Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming video
Duration: Approximately 40 minutes
Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing
Consumers love options, and the smart self-storage operator provides them. Rather than give prospects straight sizing and rates for available units, consider a tiered-value approach to pricing that allows them to choose based on key attributes such as drive-up vs. interior, climate-controlled vs. traditional, first floor vs. elevator access, etc. Our presenter will share performance data on this tactic including its impact on conversion rates and rentals.
You’ll learn:
- Why a tiered-value approach simplifies the buying process
- How to implement a value-based pricing strategy
- Which options perform best at driving rentals
- How to properly measure and evaluate success
- The impact value-based pricing has on conversion rates
This product is also included as part of the following discount packages:
Format: VID
