Inside Self-Storage
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List price $25.00
Digital-only Access $20.00
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Video Pre-Order - David vs Goliath: How Independent Self-Storage Operators Can Beat the Big Chains

Yes, independent operators can compete with the big chains! Learn practical competition strategies, real success stories, and how to leverage your small size as a powerful advantage.

Speaker: Brad Lund, CEO, PurelyStorage
Format: Streaming video
Duration: Approximately 50 minutes

PLEASE NOTE! This is a pre-order of a video that is being recorded at the Inside Self-Storage World Expo in Las Vegas, April 7-10. The final product will be uploaded into your ISS Store account by June 5, 2026. You will receive an email once your product is available. For questions about an order, contact Customer Support.

David vs. Goliath: How Independent Self-Storage Operators Can Beat the Big Chains 
Think you can’t compete with the REITs or major self-storage chain down the street? Think again. This session is for the underdogs—independent owners who are ready to outsmart, outsell and outservice the big guys. Our presenter will talk about competitive strategies, real turnarounds and why being small is actually your biggest advantage. No fluff, no buzzwords, just the stuff that works. If you’re tired of being told you’re outmatched, this session is your playbook for winning.

You’ll learn:

  • How to position your small operation to compete directly with national chains 
  • What REITs do well and where they consistently underperform 
  • How to create a local experience that no call center can replicate 
  • Ways to market, price and operate with speed and flexibility 
  • How to win customers by being transparent, responsive and service-focused

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2026 Education Video Package
Self-Storage Operator Essentials 2026 Education Video Package
Self-Storage Ownership 2026 Education Video Package