Inside Self-Storage
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List price $25.00
Digital-only Access $20.00
In stock

Video Pre-Order - From Eyesore to Icon: Using Architecture to Define and Reinforce Self-Storage Brand Identity

Discover how architecture shapes self-storage brand identity! Learn how choices like façades, signage and lighting boost visibility, simplify permitting and enhance marketability with real case studies.

Speaker: Robin Murphy, Senior Principal and President, Jackson | Main Architecture P.S.
Format: Streaming video
Duration: Approximately 50 minutes

PLEASE NOTE! This is a pre-order of a video that is being recorded at the Inside Self-Storage World Expo in Las Vegas, April 7-10. The final product will be uploaded into your ISS Store account by June 5, 2026. You will receive an email once your product is available. For questions about an order, contact Customer Support.

From Eyesore to Icon: Using Architecture to Define and Reinforce Self-Storage Brand Identity 
Find out how architecture can be used to define and reinforce self-storage brand identity! Many facilities are designed to blend into the background, but some are made to be memorable from the start. From façade articulation and signage to lighting and materials, you’ll discover how design choices can differentiate a project, simplify permitting and increase marketability. Case studies will show how strategically designed facilities achieve greater visibility, stronger lease-ups and longer-term value.

You’ll learn:

  • How architectural design can integrate branding to support business goals 
  • How to address branding considerations early in the planning and entitlement process 
  • Key visual strategies that enhance curb appeal and differentiate a project 
  • The business case for aesthetic investment 
  • Real-world examples of brand-flexible designs that balance identity, value and adaptability

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2026 Education Video Package
Self-Storage Builder/Investor Essentials 2026 Education Video Package
Self-Storage Building 2026 Education Video Package