Inside Self-Storage
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Inside Self-Storage Facility-Operation Guidebook 2025 [Digital]

This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

Length: 250 Pages
Format: PDF   

NOTE: This digital Guidebook is a PDF. Upon completion of purchase, it will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage Facility-Operation Guidebook 2025 [Digital]

Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to revenue, sales, customer service, marketing, staffing, security, risk management, career development, technology, outsourcing and so much more. Topics include:

Revenue Management

  • Facility auditing
  • Budget building/tracking
  • Rental rates
  • Tiered-value pricing
  • Discounts and specials
  • Facility fees
  • Cost control
  • Capital expenditures
  • Tax-saving strategies
  • Asset depreciation
  • Cash flow
  • Revenue preservation
  • Delinquency prevention
  • Collections
  • Online auctions

Sales & Service

  • Commandments for success
  • New business
  • Nurturing and converting leads
  • Common sales obstacles
  • Active listening
  • Sales mistakes
  • Market differentiation
  • Service skills
  • Service pitfalls
  • Customer-experience tips
  • Generational impact
  • Service technology
  • Conflict resolution

Site Maintenance

  • General maintenance
  • Roofs
  • Water infiltration
  • Facility lighting
  • Doors
  • Signage
  • Asphalt
  • Pests
  • Landscaping
  • Security system
  • Gates
  • Tech check
  • Digital decluttering
  • Boat/RV

Safety & Security

  • Workplace safety
  • Safety best practices
  • Fire prevention and safety
  • Crime prevention
  • Employee theft
  • Cybersecurity
  • Crisis management
  • Natural disasters
  • Property damage
  • Personal injury
  • Crisis communication plan
  • Security strategies
  • Security components

Legal & Insurance

  • Pervasive legal issues
  • Rental agreements
  • Lien sales
  • Tenant death, divorce, disappearance
  • Tenant bankruptcy
  • Search warrants and subpoenas
  • Issues of accessibility
  • State laws
  • Data privacy
  • Consumer collections
  • Corporate Transparency Act
  • Insurance coverages
  • Captive insurance
  • Workers’ compensation
  • Tenant insurance vs. protection plans

Staffing

  • Leadership philosophy
  • Workplace trends
  • Hybrid management
  • Remote-work model
  • Diversity, equity and inclusion
  • Hiring
  • Interview tips
  • Compensation
  • Team training
  • Middle management
  • Work culture
  • Policies and procedures
  • Motivation and engagement
  • Performance reviews
  • In-team disputes
  • Disciplinary policy
  • Termination

Career Development

  • Goal-setting
  • Career advancement
  • Stress management
  • Communication skills
  • Job searching
  • Interviews

Marketing

  • Mass-media advertising
  • Marketing and artificial intelligence
  • Competitor analysis
  • Target marketing
  • Campaign tracking
  • Pre-launch marketing
  • Reaching younger generations
  • Website building and maintenance
  • Search engine optimization
  • Third-party cookies
  • Google Business Profile
  • Apple Business Connect and Maps
  • Social strategy and algorithms
  • Pinterest
  • Content marketing
  • Keyword research
  • Video marketing
  • Drone-based content
  • Email marketing
  • QR codes
  • Paid online advertising
  • Online reviews

Technology

  • Technology overview
  • Remote management
  • Automation
  • Artificial intelligence
  • Management software
  • Wireless-network connectivity
  • Customer-relationship management
  • Mobile apps
  • Smart locks
  • Using tech data
  • Internet of Things
  • Balancing tech and human touch

Outsourcing

  • Outsourcing overview
  • Working with vendors and contractors
  • Third-party management
  • Remote-management support
  • Human resources
  • Call centers
  • Staff training
  • Facility maintenance
  • Digital-marketing support
  • Pest control
  • Technology evaluation

Add-On Services

  • Ancillary overview
  • Innovative new options
  • Retail sales
  • Truck rental
  • Vehicle storage
  • Boat/RV storage
  • Wine storage
  • Tenant insurance
  • Tenant-protection plans

If you prefer to purchase this guidebook in a softcover format, click here. To view other guidebooks in the 2025 series, click here.