Keys to Launching a Successful Self-Storage Operation in Europe
Get an overview of self-storage in Europe, including how cultural diversity affects the business and public awareness impacts marketing. Learn common development mistakes to avoid and key factors for success.
Speaker: Phillippe Peyrot, CEO, Annexx
Format: Streaming Video
Duration: 32 minutes
Keys to Launching a Successful Self-Storage Operation in Europe
To be successful with a self-storage operation in Europe, you must understand the unique facets of that market. The few American companies that have attempted to “conquer” it have faced many obstacles, including cultural diversity. Our presenter looks at the successes and failures of two U.S. companies and review the distinct characteristics of the European industry. You’ll learn:
- The state of self-storage in Europe
- How cultural diversity affects your business decisions
- How public awareness will impact your marketing
- Common mistakes to avoid when developing in Europe
- Key success factors for a European operation
This product is also available in DVD format, both as a single and as part of the following discount packages:
Format: VID
