Inside Self-Storage
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Digital-only Access $20.00
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Lead Tracking From Start to Finish: Determining Your Self-Storage Marketing ROI

Learn how to track leads and ensure self-storage marketing dollars are spent wisely. Topics include verifying which campaigns provide the best return on investment and which platforms deliver the best yield.

Speakers: Holly Fiorello, Marketing Consultant, Growth Guide Marketing; Phil Murphy, President, Next Door Self Storage
Format: Streaming Video
Duration: 47 minutes

Lead Tracking From Start to Finish: Determining Your Self-Storage Marketing ROI
Do you know how to determine which of your marketing campaigns are working and which are a waste of time? Our presenters will teach you how to track every lead and ensure your dollars are spent wisely. They’ll show you how to verify which campaigns provide the best return on investment (ROI) and which platforms tend to deliver the largest yield. You’ll learn:

  • How to track source referrals through the rental process
  • How to tie marketing efforts to revenue
  • Which marketing channels provide the best ROI
  • How to determine cost per lead
  • How to determine cost per rental

This product is also avaialble in DVD format, both as a single and as part of the following discount packages: