Inside Self-Storage
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List price $25.00
Digital-only Access $20.00
In stock

Video Pre-Order - Making the Connection: Building a Self-Storage Brand People Actually Love

Learn to build an open, service-oriented brand your customers will trust, recommend and return to every time. Our presenter will help you transition from a transactional to an experiential business model.

Speaker: Peter Smyth, Cofounder/CEO, White Label Storage
Format: Streaming video
Duration: Approximately 50 minutes

PLEASE NOTE! This is a pre-order of a video that is being recorded at the Inside Self-Storage World Expo in Las Vegas, April 7-10. The final product will be uploaded into your ISS Store account by June 5, 2026. You will receive an email once your product is available. For questions about an order, contact Customer Support.

Making the Connection: Building a Self-Storage Brand People Actually Love 
Most self-storage brands are indistinguishable … until they aren’t. Explore what happens when you think beyond square footage and start building emotional, service-oriented brands that consumers trust, recommend and return to time and again. Drawing from hospitality and retail examples, this session challenges you to move from transactional to experiential models, and shows how doing so drives long-term return on investment.

You’ll learn:

  • The business case for building a self-storage brand, not just a facility 
  • How service design improves retention and pricing power 
  • Low-cost, high-impact customer-experience upgrades 
  • Examples of standout branding and what makes these strategies stick 
  • How to operationalize a brand across multiple locations

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2026 Education Video Package
Self-Storage Operator Essentials 2026 Education Video Package
Self-Storage Ownership 2026 Education Video Package