Inside Self-Storage
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Marketing 101 for Facility Managers: How to Create a Competitive Advantage

Learn the essentials of self-storage marketing, including e-mail campaigns, customer-review programs, online strategies, social media, community marketing and other tactics you can implement now.

Speaker: Shari Sutton, Owner, Sutton Watkins Advertising & Marketing
Format: Streaming Video
Duration: 41 minutes

Marketing 101 for Facility Managers: How to Create a Competitive Advantage
Today’s consumers are getting increasingly savvy about the services they purchase, including self-storage, which means facility managers need to be smarter about marketing. This session will cover the basics, discussing tactics that can be easily implemented at any facility. Our presenter will address e-mail campaigns, customer-review programs, online strategies, social media, community marketing and more. You’ll learn:

  • Five marketing tactics you can implement now
  • How to establish and maximize referral programs
  • How to build business and community relationships that reap marketing rewards
  • The importance of customer engagement and tracking
  • How to market in an online world

This product is also available in DVD format, both as a single and as part of the following discount packages: