Marketing 101 for Facility Managers: How to Create a Competitive Advantage
Learn the essentials of self-storage marketing, including e-mail campaigns, customer-review programs, online strategies, social media, community marketing and other tactics you can implement now.
Speaker: Shari Sutton, Owner, Sutton Watkins Advertising & Marketing
Format: Streaming Video
Duration: 41 minutes
Marketing 101 for Facility Managers: How to Create a Competitive Advantage
Today’s consumers are getting increasingly savvy about the services they purchase, including self-storage, which means facility managers need to be smarter about marketing. This session will cover the basics, discussing tactics that can be easily implemented at any facility. Our presenter will address e-mail campaigns, customer-review programs, online strategies, social media, community marketing and more. You’ll learn:
- Five marketing tactics you can implement now
- How to establish and maximize referral programs
- How to build business and community relationships that reap marketing rewards
- The importance of customer engagement and tracking
- How to market in an online world
This product is also available in DVD format, both as a single and as part of the following discount packages:
Format: VID
