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Mobile SEO and SEM: The Self-Storage Industry's 800-Pound Gorilla

Learn how responsive and adaptive mobile-marketing strategies can be deployed to improve marketing spend and convert self-storage prospects. Topics include organic and paid search, Web design and more.

Speaker: Stephen Sandecki, Director of Marketing, National Storage Affiliates
Format: Streaming Video
Duration: Approximately 33 minutes

Mobile SEO and SEM: The Self-Storage Industry's 800-Pound Gorilla
There are now more Google searches conducted on mobile devices than on personal computers. The age of mobile is upon us, and self-storage operators should be asking if their search engine optimization (SEO) and search engine marketing (SEM) strategies are aligned to target mobile users. This session will discuss how responsive and adaptive strategies can be deployed to improve marketing spend and convert prospects. You’ll learn:

  • How to increase revenue and reduce marketing spend
  • Ways to improve consumer conversion rates through organic and paid search
  • The fundamental differences between targeting desktop and mobile users
  • Why responsive Web design is the leading strategy for a mobile-friendly website
  • How to optimize your website for mobile devices and tablets

This product is also available in DVD format, both as a single and as part of the following discount packages: