Learn techniques to improve and maximize your user experience for online rentals, starting with your website and moving all the way through to the final transaction.

Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming Video
Duration: 51 minutes

Optimizing the Elements of the Online Storage-Rental Experience
Consumers are impatient when they’re searching for a product or service, and if you don’t provide the information they’re seeking quickly, you’ll lose them to a competitor in the blink of an eye. We all know how important online presence is today, and that includes your website. In this session, you’ll learn specific optimization techniques for improving your user experience (UX), from the landing page to the final transaction.

You’ll learn:

• How to use UX testing, heat-mapping, chat features and offline data collection
• How to integrate content to answer customers questions
• Why data collection too early in the transaction process can push people away
• How reservations plus rental options can lift website performance
• How the presentation of fees and discounts can confuse (and lose) customers

This product is also available in DVD format, both as a single and as part of the following discount packages:

• ISS Virtual Event 2020: Complete Seminar DVDs
• ISS Virtual Event 2020: CX and Innovation Seminar DVDs