This forward-looking panel provides insight from self-storage experts as they shed light on key cost-related issues and their potential impact on building in 2024 and into the foreseeable future.

Speaker: Dallas Cothrum, President, Masterplan
Format: Streaming video
Duration: Approximately 50 minutes

PLEASE NOTE! This is a pre-order of a video that is being recorded at the Inside Self-Storage World Expo in Las Vegas, April 2-5. The final product will be uploaded into your ISS Store account by May 30, 2024. You will receive an email once your product is available. For questions about an order, contact Customer Support.

Rock of Ages: How Generational Change Is Influencing All Aspects of the Self-Storage Industry
Generational change shapes American buying habits, which impacts not only the future of our communities but the success of all businesses, including self-storage facilities. This session will examine how the shift from Baby Boomers to Millennials and Generation Z is impacting everything from real estate to local politics, and in turn, operational decision-making. Understanding these trends will help you excel in the now while preparing for tomorrow.

You'll learn:

• Why it’s important to understand the habits of each generation as a customer segment
• Why market demand is often inconsistent with political will 
• The impact of elected officials who are swayed by the preferences of their generational cohort
• Homebuying trends among young professionals and what they mean for self-storage
• The habits of aging Baby Boomers, and why understanding them is critically important

This product is also included as part of the following discount packages

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Big Picture 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package