Inside Self-Storage
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Digital-only Access $20.00
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Self-Storage Buying Behavior: What Your Customers Really Want

This session will help you understand how self-storage customers make their buying decisions. Gain the tools to reach customers, improve sales, exceed expectations and structure effective marketing programs.

Speaker: Bob Copper, Owner, Self Storage 101
Format: Streaming Video
Duration: 45 minutes

Self-Storage Buying Behavior: What Your Customers Really Want
What drives your self-storage customers to rent from you? A strong understanding of buying behavior is critical in knowing what’s important to customers and the factors that influence their decision-making. This session provides you with tools to reach customers, improve sales, meet or exceed customer expectations, and structure effective marketing programs. You’ll learn:

  • Consumer buying behaviors and how they apply to self-storage
  • What drives someone to buy or not buy
  • How to know if you're properly attracting customers
  • The secrets of superstar salespeople
  • The importance of selling your facility's features and benefits

This product is also available in DVD format, both as a single and as part of the following discount packages: