All self-storage operators should conduct competitive research to gauge market position and uncover areas for improvement. Learn how to query competitors, extract data and analyze results to maximize profit.

Speaker: Katherine D’Agostino, Founder, Self Storage Ninjas
Format: Streaming Video
Duration: 46 minutes

Self-Storage Undercover: The Subtle Art of Competitive Analysis
If you operate a self-storage facility or are looking to build or buy one, you should be insatiably curious about your existing and potential competition. All operators should periodically conduct competitive research to better gauge market position and uncover areas where they might improve. Our presenter will share insight on how to query competitors, extract useful data and analyze the results to help maximize facility profit.

You’ll learn:

• Resources to gather information prior to contacting competitors
• How to approach competitors and which questions to ask
• The type of information that’s useful to collect
• What you can expect to learn online, on the phone and in person
• How to turn competitors’ strengths and weaknesses into money-making opportunities

This product is also available in DVD format.