Inside Self-Storage
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Digital-only Access $20.00
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Stop Going With Your Gut! Installing Data-Driven Decision-Making at Your Self-Storage Facility

Technology and increased competition have changed the self-storage game dramatically. That’s why it’s important for small operators to leverage data to gain a competitive advantage. Learn how to do it!

Speaker: Matthew Van Horn, Co-Founder, 3 Mile Domination
Format: Streaming Video
Duration: 49 minutes

Stop Going With Your Gut! Installing Data-Driven Decision-Making at Your Self-Storage Facility
Gone are the days when self-storage operators could simply construct or acquire a facility, purchase a Yellow Pages ad and then wait for customers. Technology and increased competition have changed the game dramatically. Our presenter will discuss how small operators can leverage data to gain a competitive advantage. Grab you pick ax and gold pan; it’s time to mine your facility’s data!

You’ll learn:

  • Why making gut decisions is dangerous
  • The difference between correlation and causation as it relates to self-storage
  • How technology has leveled the playing field between small and large operators
  • How to sift through an endless sea of numbers to find the data you really need
  • Marketing, hiring and sales-training strategies to elevate your business

This product is also available in DVD format, both as a single and as part of the following discount packages: