Inside Self-Storage
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Digital-only Access $20.00
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Studying Your Self-Storage Competitors and Leveraging the Data

Are you leveraging competitor information to benefit your self-storage business? Learn how touring and promoting referrals with competitors and other tools can be used to market your points of differentiation.

Speaker: Anne Ballard, President of Training, Marketing and Developmental Services, Universal Storage Group
Format: Streaming Video
Duration: 46 minutes

Studying Your Self-Storage Competitors and Leveraging the Data
Self-storage owners can learn a lot about their operation by closely observing their competition. This session provides instructions on gathering specific types of information that can be leveraged for business gain. Take advantage of touring and promoting referrals with competitors as well as tools that can be used to showcase and market your points of differentiation. You’ll learn:

  • How to leverage data about competitors to benefit your business
  • Which types of information are truly important to know
  • Why price is at the bottom of the list
  • Specific tools to close more sales
  • How to bolster impressions in your community

This product is also available in DVD format, both as a single and as part of the following discount packages: