Inside Self-Storage
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The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand

In this session, our presenter will discuss why his self-storage operation moved away from third-party management and branding to launch its own operating platform as well as how it’s done so successfully.  

Speaker: Scott Krone, Founder, Coda Management Group/One Stop Self Storage 
Format: Streaming video 
Duration: Approximately 50 minutes 

The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand 

Running a profitable self-storage business is one thing; creating a recognizable and sustaining brand is another. In 2021, our presenter’s company moved away from third-party management and branding to launch its own operating platform. Today, it has branded locations across five states and is growing its portfolio. Our presenter will discuss the details that led to their decision and how they traversed the process successfully. 

You'll learn: 

  • The reasons to shift away from third-party branding
  • The steps you must take to get started on the road to independence
  • The essential building blocks to a self-sustaining brand
  • How to grow your brand and power your business
  • Why brand identity creates value for a self-storage portfolio

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