Inside Self-Storage
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Using Big Data to Choose the Best Self-Storage Sites

Choosing where to buy or build a self-storage facility can be complicated. Learn how to leverage psychographic and demographic data to pinpoint the right location for your investment.

Speaker: Patrick O'Connor, President, Enriched Data
Format: Streaming Video
Duration: 43 minutes

Using Big Data to Choose the Best Self-Storage Sites
Determining where to buy or build self-storage is crucial to success. Our presenter will discuss how investors and developers can leverage psychographic and demographic data in their decision-making. He’ll provide an understanding of psychographic profiles, how they differ from demographics, and how they can be used to pinpoint the right facility location.

You’ll learn:

  • The difference between demographic and psychographic data
  • An understanding of psychographic profiles
  • How to leverage this information in your decision-making
  • How this data will help you scout for prime self-storage locations
  • How to analyze the tenant base of existing self-storage properties

This product is also available in DVD format, both as a single and as part of the following discount packages: