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What You Need to Know About Digital Marketing in the New Era of Data Privacy

Apple and Google are now prioritizing user privacy and eliminating third-party cookie tracking. Learn how advertising data will likely decline and prepare for the probable impact on your marketing capabilities. 

Speaker: Melanie Terschak, Marketing Director, Go Local Interactive 
Format: Streaming video 
Duration: Approximately 50 minutes 

What You Need to Know About Digital Marketing in the New Era of Data Privacy 

Self-storage marketers have come to rely on cookie tracking to boost online conversions and secure rentals; however, Apple and Google are now prioritizing user privacy and eliminating third-party tracking on their platforms. Our presenter will explain how advertising data will likely decline as a result as well as the probable impact on your marketing capabilities. Attend this session if you want to be prepared! 

You'll learn: 

  • What cookies are and why they’re important to digital marketing
  • How the lack of tracking on major platforms will impact your marketing campaigns
  • What the future of marketing and data privacy will look like
  • How to use existing customer data to improve digital-marketing performance
  • Steps to take in preparation for a world without cookies

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