This session, presented by an industry attorney, addresses some of the common legal questions asked by new self-storage managers and provides the answers they need to successfully run their facility.

Learn the essentials of self-storage marketing, including e-mail campaigns, customer-review programs, online strategies, social media, community marketing and other tactics you can implement now.

Learn best practices to create an effective location landing page and examine real-life case studies that demonstrate tangible website tactics to increase self-storage customer acquisition.

Learn about the role “micro moments” play between brands and consumers, the types of moments that occur, and how to deliver an experience that will convert prospects into self-storage tenants.

Get insight for setting street and online rental rates as well as tips for knowing when to adjust rates and by how much. Also hear strategies for successfully executing increases with new and existing tenants.

This session will help you create or update your plan for dealing with delinquent self-storage tenants and recovering past-due rent, providing collections tips, late-fee and notice strategies and more.

Learn tools, tips and tricks that have been proven highly effective in improving self-storage ancillary sales. You’ll get strategies for selling more product and adding to the bottom line with add-on profit centers.