TOPICS

Six of the industry’s top consultants point out the landmines that can trip up owners entering the business. Whether you’re building or buying an existing facility, you need this information.

The words you use with tenants in the operation of your self-storage business really do matter—particularly in your rental agreement. Learn to steer clear of danger and avoid creating unnecessary liability.

Operators always face a slew of legal landmines. Learn about typical tenant claims, common mistakes and oversights that can lead to potential liability, and strategies to minimize the risk of being sued.

Insuring a business can be complicated, but smart operators can take an active role to reduce their risk. Get underwriting secrets to help control insurance expenses and improve your risk-management profile.

Today’s storage customers expect the same user experience from their smartphone as they do from a desktop computer. Take these easy and immediate actions to improve your facility’s mobile presence.

Data tells a self-storage operator which of his marketing efforts are working and can guide his strategies. Learn how to collect relevant info, adjust marketing and validate efforts through experimentation.

Looking to distinguish your facility from the competition? Customer reviews may be exactly what you need. Understand the logic behind reputation management and why it’s important to respond to reviews.

Are you doing everything you can to maximize your self-storage website and digital marketing activities to drive measurable revenue? Strengthen your marketing foundation with these strategic insights.

Launching or rebranding a self-storage facility is an investment of time and money. Learn how to use digital marketing to hit the ground running with enough leads to see a fast return on investment.

Search engine optimization, paid search and social media are the new platforms for self-storage marketing success. Follow these strategies to increase your online presence and drive more traffic.