This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

Format: Softcover (USPS Shipping Required)
Length: 224 Pages

NOTE: The 2024 ISS Guidebooks are being printed. We expect pre-orders to ship no later than Jan. 19. If you don’t want to wait, you can instead purchase a digital copy, which will be immediately delivered to your “My On-Demand Library.” See the link to the digital version below.

Inside Self-Storage Facility-Operation Guidebook 2024 [Softcover]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to revenue, sales, customer service, marketing, staffing, security, risk management, career development, technology, outsourcing and so much more. Topics include:

Revenue Management

• Market change
• Net operating income
• Cash flow
• Key performance indicators
• Budgeting
• Capital expenditures
• Rental rates
• Unit values
• Fee structure
• Tenant delinquency
• Expenses
• Tax issues
• Operational challenges

Sales & Service

• Sales skills
• In-person strategies
• Scripting
• Buyer personas
• Customer experience
• Service tips
• In-house call centers

Site Maintenance

• Capital improvements
• Efficiency and sustainability
• Curb appeal
• Office refresh
• Retail area
• Preventive planning
• Roof maintenance
• Door care
• Security
• Lighting
• Asphalt
• Landscaping
• Pest prevention

Safety & Security

• Crime prevention
• Cybersecurity
• Workplace violence
• Employee theft
• Emergency preparedness
• Crisis management
• Safety protocols
• Site security

Legal & Insurance

• Legal trends
• Rental agreements
• Lien sales
• Tenant bankruptcy
• Technology and privacy
• Accessibility
• Property liability
• Vehicle storage
• Insurance coverage and claims
• Tenant insurance

Staffing

• Labor challenges
• Recruiting and hiring
• Compensation
• Company culture
• Diversity, equity and inclusion
• Policies and procedures
• Incentives and retention
• Training and development
• Performance reviews
• Employee discipline

Career Development

• Career advancement
• Changing companies
• Owner aspirations
• Interview advice
• Communications
• Social media dangers
• Resolving conflict

Marketing

• Grand-opening events
• Lease-up
• Budgeting
• Market uncertainty
• Brand-building
• Website strategies
• Digital tactics
• Search engine optimization
• Business listings
• Online reviews
• Artificial intelligence
• Content strategies
• Referrals
• Organic and guerrilla strategies
• Movies and television
• Promotional partnerships

Technology

• Trending tools
• Needs assessment
• Contactless rentals
• Automation
• Management software
• Internet of Things
• Artificial Intelligence
• Tech support
• Collections
• Smart locks
• Two-way video
• Revenue management
• QR codes
• Mobile apps

Outsourcing

• Service contractors
• Third-party management
• Human resources
• Site maintenance
• Call centers
• IT support
• Pest control

Add-On Services

• Retail
• Technology upgrades
• Truck rentals
• Boat/RV storage
• Wine storage
• Billboards
• Ancillary alternatives

If you prefer to purchase this guidebook in a digital format, click here. To view other guidebooks in the 2024 series, click here.