Knowing how to communicate well during difficult situations can improve work life and customer engagement. Learn how to provide feedback, defuse heated exchanges, prepare for uncomfortable talks and more.

This session will help you understand how self-storage customers make their buying decisions. Gain the tools to reach customers, improve sales, exceed expectations and structure effective marketing programs.

Learn how to get the most from selling moving and packing supplies with a better understanding of retail merchandising, using a plan-o-gram, and implementing strategic pricing and improved sales techniques.

Do you know when the self-storage customer experience actually begins? Learn about the impact phone skills, social media and curb appeal have on a customer’s experience and how to handle service issues.

Are you leveraging competitor information to benefit your self-storage business? Learn how touring and promoting referrals with competitors and other tools can be used to market your points of differentiation.

Learn about common self-storage operational mistakes and how to correct them, including who to trust to run a facility, common marketing errors, how to underwrite property income and expenses, and more.

This session will help self-storage managers perfect their phone-sales script and presentation. Learn the five parts of a sales call, how to increase your “kill rate,” closing techniques and more.

Are you prepared to act in the event of a disaster? Learn what crises can impact a self-storage business, what first-response actions should be made, and how to minimize injury to tenants, staff and property.