ISS World Expo Education

Are you prepared to act in the event of a disaster? Learn what crises can impact a self-storage business, what first-response actions should be made, and how to minimize injury to tenants, staff and property.

Are you leveraging your self-storage website properly? Get the scoop on the hot marketing topics you’ve been hearing about: on- and off-page search engine optimization, paid search, organic search, and more.

Learn how to write calls to action, the pros and cons of posting rental rates, where to advertise your mobile website, leverage your website as a reputation-management platform and convert more leads.

Today’s self-storage manager must also be an effective marketer. Get insight on the difference between marketing and sales, community outreach, social media, website and mobile platforms, and more.

Learn how self-storage business listings are populated online and ensure they are accurate and up-to-date. This session also teaches how to claim and verify listings, enhance them, monitor reviews and more.

Get practical tips on improving the Web presence of your self-storage operation. Learn SEO and pay-per-click strategy, how to reach new customers online, strategies to compete with larger operators, and more.

Learn how outreach marketing can be a cost-effective strategy that helps self-storage operators increase traffic, control expenses and increase revenue.

Learn creative ways to break into the self-storage business that limit risk and don’t require a lot of capital. You’ll get tips on preparation, types of acquisitions, how to maximize resources and more.

Understand the relationship between net operating income and self-storage property value, the transaction process, how to value underperforming properties, market opportunities and more.

Learn how to identify self-storage properties that have upside potential for improved returns and avoid common pitfalls during the purchase process. Win deals on properties sought by multiple buyers.