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This session, presented by an industry attorney, addresses some of the common legal questions asked by new self-storage managers and provides the answers they need to successfully run their facility.

Find out which self-storage insurance coverages you need and in which amounts as well as optional coverages to consider, how to review a policy, tips for choosing a broker and more.

Get an overview of four critical legal concerns related to daily self-storage operation, including the most important lawsuits to avoid, tenant bankruptcy, late-fee charges and employee overtime.

Learn the essentials of self-storage marketing, including e-mail campaigns, customer-review programs, online strategies, social media, community marketing and other tactics you can implement now.

Learn the intricacies of search engine optimization and how to implement strategies that will keep you ahead of the curve and propel your self-storage website’s Google search rankings.

Learn best practices to create an effective location landing page and examine real-life case studies that demonstrate tangible website tactics to increase self-storage customer acquisition.

Learn about the role “micro moments” play between brands and consumers, the types of moments that occur, and how to deliver an experience that will convert prospects into self-storage tenants.

Learn how to use analytics to identify opportunities for converting more website visitors to self-storage renters. This session also covers which metrics are important and the tools you need to improve them.

Self-storage can be a lucrative pursuit, but it isn’t for everyone. This session will help you figure out if the business can work for you, identifying key issues that are critical to investment success.

This session examines the buying process, focusing on due diligence and criteria for evaluating a self-storage property. It also addresses pitfalls to avoid during the execution of a real estate deal.