Marketing

Do you know when the self-storage customer experience actually begins? Learn about the impact phone skills, social media and curb appeal have on a customer’s experience and how to handle service issues.

This session outlines strategies to help you convert more prospective customers to self-storage tenants—on the phone and in person. Learn how to generate more phone leads, pre-sell customers and more.

This session will help you understand how self-storage customers make their buying decisions. Gain the tools to reach customers, improve sales, exceed expectations and structure effective marketing programs.

Learn about common self-storage operational mistakes and how to correct them, including who to trust to run a facility, common marketing errors, how to underwrite property income and expenses, and more.

Are you leveraging your self-storage website properly? Get the scoop on the hot marketing topics you’ve been hearing about: on- and off-page search engine optimization, paid search, organic search, and more.

Learn how to write calls to action, the pros and cons of posting rental rates, where to advertise your mobile website, leverage your website as a reputation-management platform and convert more leads.

Today’s self-storage manager must also be an effective marketer. Get insight on the difference between marketing and sales, community outreach, social media, website and mobile platforms, and more.

Learn how self-storage business listings are populated online and ensure they are accurate and up-to-date. This session also teaches how to claim and verify listings, enhance them, monitor reviews and more.

Get practical tips on improving the Web presence of your self-storage operation. Learn SEO and pay-per-click strategy, how to reach new customers online, strategies to compete with larger operators, and more.

Learn how outreach marketing can be a cost-effective strategy that helps self-storage operators increase traffic, control expenses and increase revenue.