TOPICS

This session will help you prepare yourself as well as your storage properties, co-workers and tenants for a crisis such as a fire, flood or other disaster. Learn the steps to cope with various situations.

Get the knowledge you need to avoid common legal mistakes made by self-storage operators in the areas of bailments, vehicle storage, bankruptcy and the Service Members Civil Relief Act.

Learn how to avoid costly liability issues by better policing and protecting your self-storage assets. Topics include strategic steps, key insurance coverages and the role of risk management.

Learn how to step up your self-storage grassroots marketing game by effectively leveraging marketing dollars and planning winning campaigns. Topics include targeted strategies and community-based efforts.

Think about Web marketing in a new way. Learn how to address the metrics you need to know and understand to create a fully functioning website and effectively market your self-storage business online.

Learn to reach prospective self-storage customers more effectively with a content-marketing strategy that consistently increases your visibility and reach. Topics include video, blogs, social media and more.

Learn how to turn Google data into actionable insights for your self-storage business. Topics include the Web-user experience and how analytics can be used to boost traf?c, engagement and visibility.

Get tips to help you manage and optimize your online local listings, increase traffic on your self-storage website, and provide a better user experience designed to increase leads and improve conversions.

Get a better understanding of Millennials and their power as a consumer group. This session examines key characteristics of this buying group to help self-storage operators market more effectively.

Learn how responsive and adaptive mobile-marketing strategies can be deployed to improve marketing spend and convert self-storage prospects. Topics include organic and paid search, Web design and more.

Learn how to leverage social media to personify your self-storage brand and engage customers across multiple channels. Topics include content creation, native advertising, SEO and more.

Learn how to track leads and ensure self-storage marketing dollars are spent wisely. Topics include verifying which campaigns provide the best return on investment and which platforms deliver the best yield.

Learn how to recognize and analyze worthwhile self-storage buying opportunities. Topics include important numbers to know, identifying properties with upside, and the best opportunities in today’s market.

Examine the pros and cons, important considerations to make, best practices to follow and pitfalls to avoid when determining if you should buy an existing self-storage facility or build a new one.

Learn why investing in an underperforming self-storage property can be the quickest way to turn a profit. Topics include how to gauge a property’s potential, strategies for making improvements, and more.

Learn how the dynamics of the current self-storage real estate cycle affect value. Topics include the impact of new construction, valuation considerations, and secondary and tertiary markets to consider.

Take advantage of the current seller’s market by learning how to analyze the current value of your self-storage assets, position a property to maximize its value, reach motivated buyers and more.

Learn how to protect your self-storage assets from new competitors while increasing your value proposition. Topics include strategic acquisitions, successfully developing properties, and more.

Learn how to develop a successful boat/RV-storage project by finding the right parcel in the right market for the right price. Topics include market demand, design trends, building types, costs and more.

Learn how self-storage buildings and design have evolved by examining case studies of facility developers. Topics include overcoming challenges and how design and quality can contribute to success.