TOPICS

Search engine optimization, paid search and social media are the new platforms for self-storage marketing success. Follow these strategies to increase your online presence and drive more traffic.

Learn the steps to create an effective website for your storage business, one that will increase rentals and positive user interactions. See how simple it is to have a site that looks good and performs well!

The most genuine way to build your self-storage facility's reputation is through community involvement. Learn about “doing good and giving back,” and how to encourage employee participation.

To successfully raise capital for a project, it's crucial to understand different investor profiles and deal structures. Learn about the investment landscape so you’ll succeed at fundraising.

When acquiring a self-storage facility, it’s important to accurately predict its upside potential, including future cash flow. Learn how to create projections and determine what you should pay for an asset.

Get a deep dive into the factors you need to consider when pursuing a self-storage real estate deal. Learn about influencers on property value and how to effectively conduct your due diligence.

Learn how to “10-X” your self-storage acquisitions and development projects by tapping into private capital. Find out how to present an attractive investment offering to the private community.

Choosing where to buy or build a self-storage facility can be complicated. Learn how to leverage psychographic and demographic data to pinpoint the right location for your investment.

Determining where to invest in or build self-storage can be difficult. Get an overview of expected new supply and identify markets and submarkets that appear saturated or offer development opportunities.

If your owner sold his facility tomorrow, what would you do? Understanding the due-diligence process allows managers to be proactive in helping close the sale and become more valuable in the process.