ISS World Expo Education

Get insight to trends, strategies and challenges in self-storage markets across the globe. A panel of experts shares experience in key areas including operation, development, financing, marketing and more.

This session provides an overview of the evolution of self-storage in Asia. It also will give insight to industry trends in Greater China, consumer awareness and future opportunities for the market.

Learn what comprises a good feasibility report abroad and see samples of what works. Gain insight to data sources, how to measure the competition and ways to analyze self-storage international markets.

This session, presented by an industry attorney, addresses some of the common legal questions asked by new self-storage managers and provides the answers they need to successfully run their facility.

Find out which self-storage insurance coverages you need and in which amounts as well as optional coverages to consider, how to review a policy, tips for choosing a broker and more.

Get an overview of four critical legal concerns related to daily self-storage operation, including the most important lawsuits to avoid, tenant bankruptcy, late-fee charges and employee overtime.

Learn the essentials of self-storage marketing, including e-mail campaigns, customer-review programs, online strategies, social media, community marketing and other tactics you can implement now.

Learn the intricacies of search engine optimization and how to implement strategies that will keep you ahead of the curve and propel your self-storage website’s Google search rankings.

Learn best practices to create an effective location landing page and examine real-life case studies that demonstrate tangible website tactics to increase self-storage customer acquisition.

Learn about the role “micro moments” play between brands and consumers, the types of moments that occur, and how to deliver an experience that will convert prospects into self-storage tenants.