ISS World Expo Education

Get a better understanding of Millennials and their power as a consumer group. This session examines key characteristics of this buying group to help self-storage operators market more effectively.

Learn how responsive and adaptive mobile-marketing strategies can be deployed to improve marketing spend and convert self-storage prospects. Topics include organic and paid search, Web design and more.

Learn how to leverage social media to personify your self-storage brand and engage customers across multiple channels. Topics include content creation, native advertising, SEO and more.

Learn how to track leads and ensure self-storage marketing dollars are spent wisely. Topics include verifying which campaigns provide the best return on investment and which platforms deliver the best yield.

Learn how to recognize and analyze worthwhile self-storage buying opportunities. Topics include important numbers to know, identifying properties with upside, and the best opportunities in today’s market.

Examine the pros and cons, important considerations to make, best practices to follow and pitfalls to avoid when determining if you should buy an existing self-storage facility or build a new one.

Learn why investing in an underperforming self-storage property can be the quickest way to turn a profit. Topics include how to gauge a property’s potential, strategies for making improvements, and more.

Learn how the dynamics of the current self-storage real estate cycle affect value. Topics include the impact of new construction, valuation considerations, and secondary and tertiary markets to consider.

Take advantage of the current seller’s market by learning how to analyze the current value of your self-storage assets, position a property to maximize its value, reach motivated buyers and more.

Learn how to protect your self-storage assets from new competitors while increasing your value proposition. Topics include strategic acquisitions, successfully developing properties, and more.