TOPICS

While large self-storage companies possess certain operating advantages, independent owners can carve out healthy market share by implementing smart strategies related to marketing and money management.

Are you leveraging competitor information to benefit your self-storage business? Learn how touring and promoting referrals with competitors and other tools can be used to market your points of differentiation.

Learn how to get the most from selling moving and packing supplies with a better understanding of retail merchandising, using a plan-o-gram, and implementing strategic pricing and improved sales techniques.

Learn how a self-storage tenant-insurance or tenant-protection program can be a valuable source of additional revenue. Get tips on choosing a program, training staff, and marketing and selling to customers.

Do you know when the self-storage customer experience actually begins? Learn about the impact phone skills, social media and curb appeal have on a customer’s experience and how to handle service issues.

Learn skills to maximize your self-storage sales presentation, including techniques designed to increase a facility’s lead generation, customer visits, rental activity and economic occupancy.

This session will help self-storage managers perfect their phone-sales script and presentation. Learn the five parts of a sales call, how to increase your “kill rate,” closing techniques and more.

Learn the most effective ways to get a self-storage prospect’s attention and close the deal, including tips on scripts, different customer types, maximizing inbound leads, sales reporting and more.

This session outlines strategies to help you convert more prospective customers to self-storage tenants—on the phone and in person. Learn how to generate more phone leads, pre-sell customers and more.

This session will help you understand how self-storage customers make their buying decisions. Gain the tools to reach customers, improve sales, exceed expectations and structure effective marketing programs.

Learn a fresh approach to hiring the right self-storage manager the first time, including where to find quality candidates, how to evaluate applicants, how to cultivate solid interview questions, and more.

Examine key considerations regarding self-storage manager compensation including the difference between rental commissions and salary, designating ancillary commissions, rewards, benefits and more.

This session will increase your familiarity with today’s employment laws, including legal restrictions that affect you as a self-storage operator and common human-resources errors to avoid.

Learn about common self-storage operational mistakes and how to correct them, including who to trust to run a facility, common marketing errors, how to underwrite property income and expenses, and more.

Knowing how to communicate well during difficult situations can improve work life and customer engagement. Learn how to provide feedback, defuse heated exchanges, prepare for uncomfortable talks and more.

This session helps self-storage managers elevate their career trajectory by teaching them how to set professional goals, obtain qualifications, communicate effectively and write a killer resume.

Get an overview of best practices when approaching the capital markets for self-storage financing. Learn about market trends, loan factors, preparing a loan package, working with lenders and more.

If you’re on the fence about building a self-storage facility, this session provides decision-making insight to location, types of development, construction costs and business goals.