TOPICS

The words you use with tenants in the operation of your self-storage business really do matter—particularly in your rental agreement. Learn to steer clear of danger and avoid creating unnecessary liability.

Operators always face a slew of legal landmines. Learn about typical tenant claims, common mistakes and oversights that can lead to potential liability, and strategies to minimize the risk of being sued.

Insuring a business can be complicated, but smart operators can take an active role to reduce their risk. Get underwriting secrets to help control insurance expenses and improve your risk-management profile.

Today’s storage customers expect the same user experience from their smartphone as they do from a desktop computer. Take these easy and immediate actions to improve your facility’s mobile presence.

Data tells a self-storage operator which of his marketing efforts are working and can guide his strategies. Learn how to collect relevant info, adjust marketing and validate efforts through experimentation.

Looking to distinguish your facility from the competition? Customer reviews may be exactly what you need. Understand the logic behind reputation management and why it’s important to respond to reviews.

Are you doing everything you can to maximize your self-storage website and digital marketing activities to drive measurable revenue? Strengthen your marketing foundation with these strategic insights.

Launching or rebranding a self-storage facility is an investment of time and money. Learn how to use digital marketing to hit the ground running with enough leads to see a fast return on investment.

Search engine optimization, paid search and social media are the new platforms for self-storage marketing success. Follow these strategies to increase your online presence and drive more traffic.

Learn the steps to create an effective website for your storage business, one that will increase rentals and positive user interactions. See how simple it is to have a site that looks good and performs well!

The most genuine way to build your self-storage facility's reputation is through community involvement. Learn about “doing good and giving back,” and how to encourage employee participation.

To successfully raise capital for a project, it's crucial to understand different investor profiles and deal structures. Learn about the investment landscape so you’ll succeed at fundraising.

When acquiring a self-storage facility, it’s important to accurately predict its upside potential, including future cash flow. Learn how to create projections and determine what you should pay for an asset.

Get a deep dive into the factors you need to consider when pursuing a self-storage real estate deal. Learn about influencers on property value and how to effectively conduct your due diligence.

Learn how to “10-X” your self-storage acquisitions and development projects by tapping into private capital. Find out how to present an attractive investment offering to the private community.

Choosing where to buy or build a self-storage facility can be complicated. Learn how to leverage psychographic and demographic data to pinpoint the right location for your investment.

Determining where to invest in or build self-storage can be difficult. Get an overview of expected new supply and identify markets and submarkets that appear saturated or offer development opportunities.

If your owner sold his facility tomorrow, what would you do? Understanding the due-diligence process allows managers to be proactive in helping close the sale and become more valuable in the process.

Successful owners recognize there are many opportunities to create more value in their properties. Explore different ways to calculate facility value and learn how to increase your net operating income.

Recent trends in urban planning have prompted municipalities to rewrite zoning codes. Learn how to “decode” the terms used by planners and find out what they want to see in self-storage facility design.