TOPICS

Search engine optimization, paid search and social media are the new platforms for self-storage marketing success. Follow these strategies to increase your online presence and drive more traffic.

Learn the steps to create an effective website for your storage business, one that will increase rentals and positive user interactions. See how simple it is to have a site that looks good and performs well!

The most genuine way to build your self-storage facility's reputation is through community involvement. Learn about “doing good and giving back,” and how to encourage employee participation.

To successfully raise capital for a project, it's crucial to understand different investor profiles and deal structures. Learn about the investment landscape so you’ll succeed at fundraising.

When acquiring a self-storage facility, it’s important to accurately predict its upside potential, including future cash flow. Learn how to create projections and determine what you should pay for an asset.

Get a deep dive into the factors you need to consider when pursuing a self-storage real estate deal. Learn about influencers on property value and how to effectively conduct your due diligence.

Learn how to “10-X” your self-storage acquisitions and development projects by tapping into private capital. Find out how to present an attractive investment offering to the private community.

Choosing where to buy or build a self-storage facility can be complicated. Learn how to leverage psychographic and demographic data to pinpoint the right location for your investment.

Determining where to invest in or build self-storage can be difficult. Get an overview of expected new supply and identify markets and submarkets that appear saturated or offer development opportunities.

If your owner sold his facility tomorrow, what would you do? Understanding the due-diligence process allows managers to be proactive in helping close the sale and become more valuable in the process.

Successful owners recognize there are many opportunities to create more value in their properties. Explore different ways to calculate facility value and learn how to increase your net operating income.

Recent trends in urban planning have prompted municipalities to rewrite zoning codes. Learn how to “decode” the terms used by planners and find out what they want to see in self-storage facility design.

The characteristics and qualities of smaller markets often make them more approachable for self-storage development. Learn the pros and cons of these markets, and how to make smaller sites financially viable.

The site on which you build your new storage facility can have a lasting effect on its success. Learn about layout options and explore the decision process behind site design for maximum return on investment.

The abundance of empty buildings has made conversions a popular choice for many new investors. Learn how to choose the right site, build a budget and what to expect during the construction process.

Solar panels can be a great addition to a storage facility, and often come with financial incentives. Get advice on this technology from an owner who recently added solar panels to his three facilities.

A feasibility study is a written plan of action that details the various aspects of an acquisition, expansion or ground-up development. Get an understanding of what to expect and experience from the process.

Labor laws concerning wages are changing rapidly. Learn about exposures you could face, how to comply with wage requirements and how to minimize liability in the event of a lawsuit.

Learn how technology disruptors are driving customer preferences and expectations, and how these factors will likely affect daily self-storage operations. See what technology is about to impact your business.