TOPICS

Examine several novel methods to reach your self-storage audience online including Progressive Web Apps, new Web ranking factors, paid social media and other tactics designed to give you a competitive edge.

Marketing on a limited budget is difficult. Learn about a cost-effective, online system designed specifically for self-storage as well as tips on what works and doesn’t, and when to execute certain tasks.

Learn advanced strategies to extract more from self-storage Google Ads. Topics include geo-targeting, customer-density analysis, ad extensions and copy, quality score, bidding, and conversion tracking.

Learn how to build a balanced and effective self-storage marketing strategy, including tactics to increase rentals. Discover industry-specific, core principles that can enable your success going forward.

Learn how to effectively engage with your local communities, self-storage prospects and customers by building a strong, hyper-local digital presence in your markets.

This personal tale of one self-storage owner's journey into the industry is a case study of his experience, discussing roadblocks, opportunities and fears associated with the business.

Get expert insight to the benefits Web-based data tools can provide on self-storage market-supply information, demographics, and operational metrics on the local, regional and national level.

Get insight to the self-storage real estate market, including how much development is in the pipeline, how value is affected at existing properties, and how to value new development sites.

Learn how value-add self-storage deals can provide strong investment returns through relevant examples and insight to receiving a favorable appraisal and financing.

Learn how to leverage capital for new self-storage projects in Opportunity Zones by deferring capital income-tax gain in some cases as well as eliminating capital gains on qualifying assets.

Looking to sell your facility? Having a strong track record of controlling expenses, occupancy and revenue will attract serious investors and maximize ROI. Learn how to improve your operation and increase its value.

Learn how a smart self-storage renovation strategy can retain customers and entice new business. Topics include door replacement, unit-mix updates, building reskins, property performance and facility value.

Learn what climate control really means in self-storage while busting common myths and misconceptions. Topics include equipment types, geographic factors, exterior units and more to help you plan.

Learn about the real costs of self-storage construction, the steps to reach a proposed price, the differences between budgetary and hard pricing, construction allowances, working with contractors, and more.

Learn how market conditions impact self-storage construction choices and affect profitability, including competition, location, regulations, costs, and the adaptation or remediation of buildable sites.

As self-storage evolves, developers and operators need to keep up with trends to better serve customers. Get tips on how to design and develop cost-effective projects with flexibility.

Learn why self-storage is a prime candidate for solar energy production, including how to weigh costs and incentives to see if your property’s open roof space can be used to generate business benefits.

Gain insight to various boat/RV self-storage project solutions including the pros and cons of each. You’ll also get tips on financial and practical considerations to aid your decision-making process.

Unless you completely outsource your facility management, you should be making regular site visits. Learn how to make the most of them to provide excellent leadership and solidify asset-value growth.