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Learn how to leverage social media to personify your self-storage brand and engage customers across multiple channels. Topics include content creation, native advertising, SEO and more.

Learn how to track leads and ensure self-storage marketing dollars are spent wisely. Topics include verifying which campaigns provide the best return on investment and which platforms deliver the best yield.

Learn how to protect your self-storage assets from new competitors while increasing your value proposition. Topics include strategic acquisitions, successfully developing properties, and more.

This session will help you create or update your plan for dealing with delinquent self-storage tenants and recovering past-due rent, providing collections tips, late-fee and notice strategies and more.

Learn tools, tips and tricks that have been proven highly effective in improving self-storage ancillary sales. You’ll get strategies for selling more product and adding to the bottom line with add-on profit centers.

Get insight to trends, strategies and challenges in self-storage markets across the globe. A panel of experts shares experience in key areas including operation, development, financing, marketing and more.

Learn the essentials of self-storage marketing, including e-mail campaigns, customer-review programs, online strategies, social media, community marketing and other tactics you can implement now.

Learn the intricacies of search engine optimization and how to implement strategies that will keep you ahead of the curve and propel your self-storage website’s Google search rankings.

Learn best practices to create an effective location landing page and examine real-life case studies that demonstrate tangible website tactics to increase self-storage customer acquisition.

Learn about the role “micro moments” play between brands and consumers, the types of moments that occur, and how to deliver an experience that will convert prospects into self-storage tenants.

Learn how to use analytics to identify opportunities for converting more website visitors to self-storage renters. This session also covers which metrics are important and the tools you need to improve them.

Learn about advanced technology tools and add-ons that can improve self-storage customer service and overall productivity, such as automation, mobile devices, phone technology and more.

While large self-storage companies possess certain operating advantages, independent owners can carve out healthy market share by implementing smart strategies related to marketing and money management.

Are you leveraging competitor information to benefit your self-storage business? Learn how touring and promoting referrals with competitors and other tools can be used to market your points of differentiation.

Learn how a self-storage tenant-insurance or tenant-protection program can be a valuable source of additional revenue. Get tips on choosing a program, training staff, and marketing and selling to customers.

This session outlines strategies to help you convert more prospective customers to self-storage tenants—on the phone and in person. Learn how to generate more phone leads, pre-sell customers and more.

This session will help you understand how self-storage customers make their buying decisions. Gain the tools to reach customers, improve sales, exceed expectations and structure effective marketing programs.

Examine key considerations regarding self-storage manager compensation including the difference between rental commissions and salary, designating ancillary commissions, rewards, benefits and more.

Learn about common self-storage operational mistakes and how to correct them, including who to trust to run a facility, common marketing errors, how to underwrite property income and expenses, and more.